Ngexesha loRenaissance, imveliso yeziqholo ikhule ngokukhawuleza eYurophu ngenxa yokufunyanwa kwakhona kwefomula yamakha amandulo. Iziko le-Renaissance yasekuqaleni, njengeVenice neFlorence, likwaliziko lokwenza iziqholo. Usapho lweMedici luyinkokeli kushishino lweziqholo. UCatherine, ilungu lentsapho yakhe, ngumthunywa obalulekileyo ekusasazeni isiqhumiso. Watshata nokumkani uHenry II wase-France, ohamba negama elithi reendo kwaye ungumenzi weziqholo odumileyo eFlorence. Ukufika kwakhe eFrance, wayenayo ivenkile yeziqholo kwaye waphumelela kakhulu. Uthe wayenamandla okuxuba ityhefu kwaye ayafana nokwenza iziqholo. Uninzi lweziganeko ezazikhokelwe nguCatherine kwinkundla yaseFrance zazinxulumene neyeza awayezilahlile. Ukusuka koku ukutshiza ngesiqholo kwaqala ukuba yifashoni. "Eli lixesha lokuzifumanisa kwabantu, ukuzazi kwabantu kuya kucaca ngakumbi, abantu baqala ukulandela ifashoni." abantu kwi-Renaissance khange bahlambe rhoqo, kodwa kuphela ngokutshiza iziqholo ukogquma incasa yabo, ishishini leziqholo lakhula. Amafutha asetyenziswa ngokubanzi, kokubini emadodeni nakwabafazi, nditsho neenwele kunye nezilwanyana zasekhaya. Ngo-1508 iDominican Convent yaseFlorence yaseka eyona mveliso yeziqholo indala emhlabeni. UPopu kunye nosapho lwayo ngabathengi abathembekileyo. Ukutyhubela iinkulungwane, wonke umlawuli omtsha ebonelele ngefomyula yeziqholo kumzi-mveliso. Ngeli xesha, idolophu ekumazantsi eFrance ngokuthe ngcembe yaphuculwa yaba sisiseko semveliso yeglasi. Iglasi ivelise iziqholo ekuqaleni kuba idolophu ikwaliziko lokushuka. Kwinkqubo yokushuka, kusetyenziswa umchamo, kwaye abantu bafefa iziqholo kulusu ukugqume ivumba. Kwincwadi ethi "ukuzalwa nokuthanjiswa kwesiqholo nesiqholo esiqhelekileyo," uSusan Owen wathi abavelisi beiglavu bendawo bayangenisa, bavelise kwaye bathengise iziqholo. Kwinkulungwane yeshumi elinesibhozo, umzi mveliso wesikhumba uqhubekile nokuthengisa iziqholo emva kokuwa kweshishini lesikhumba. Ifanele igama elaziwa lihlabathi, iFrance ngoku lilizwe elikhulu leziqholo. Zininzi iimveliso zokwenza iziqholo emhlabeni, ezinje ngeLangwan, iChanel, iGivenchy, iLancome, iLolita Lempicka, iGuerlain, njl njl. edume kwihlabathi liphela.

Uyilo lokupakisha luyinxalenye ebalulekileyo yemveliso. Ngumlingo, owamazwe aphesheya kunye negama eliphambili. Ikwayinto eyimfuneko kwinkampani kunye negama lokugqitha kwimpumelelo yeshishini. Uyilo lokupakisha ludibanisa ubugcisa kunye nomzi mveliso, intengiso kunye nemveliso, ubuchule kunye nokusebenza. Umbono olungileyo wenza ukupakisha okuhle, ukupakisha okufanelekileyo kukunceda ukukhuthaza imveliso. Ukuchonga imveliso kufezekiswa ngokupakishwa, abathengi kufuneka bafumane ulwazi olwaneleyo kwaye babenako ukumisela kunye nokuqonda ezinye iisimboli, ukuze babone imveliso kwaye baqonde ixabiso layo, kwaye bakhokelele kwindlela yokuziphatha yokugqibela yokuthenga. Ngokucacileyo, iimveliso zeziqholo ziya zisanda kwaye abantu baya beba nzima ngakumbi ukukhetha. Kodwa abantu bahlala bephenjelelwa kukhuliso lwabo, ubomi bentlalo kunye nemvelaphi yenkcubeko yokukhetha iimveliso. Ke ngoko, zonke iziqholo kunye nokupakishwa kwayo kufuneka kujolise kuzo ngokungqinelana namaqela athile abathengi. IFransi inenani elikhulu kangaka leemveliso zeperfume ezikumgangatho wehlabathi, iba lilizwe elikhulu leziqholo, kwaye iikhonsepthi zayo zokupakisha iziqholo azinakwahlulwa.

Ukusetyenziswa ngesibindi kwezinto ezintsha, ubuchwephesha obutsha kunye neefom ezintsha
Ukusuka kwimbali yokuphuhliswa kwezikhongozeli zeziqholo, abantu bebehlola ukusetyenziswa kwezixhobo ezahlukeneyo zokwenza izikhongozeli zeziqholo. Ekuqaleni, amaJiphutha ayesebenzisa izikhongozeli zamatye ukwenza izikhongozeli zeemilo ezahlukeneyo, ezinje ngeebhotile zesisu ezijikelezileyo, iibhotile zenyawo ezinzima njalo njalo. Zonke zazivulekile zaza zatywinwa ngeekhokho ezisicaba okanye ngeebhloko zelaphu. Kusetyenziswa izixhobo ezahlukeneyo zamatye ukwenza ezi zitya, zealabhasta yona eyeyona iyeyona inkulu. Ingcibi yamaGrike yenza uthotho lweekhonteyina zeceramic ezazizaliswe ziziqholo neziqulatho ezazenziwe ngokomxholo wazo. Umzekelo, izikhongozeli zeoyile yesesame kunye nesiqholo zahlukile. Kwaye amaGrike angenza izitya zebionic ngesiqholo. Malunga nenkulungwane yesithandathu ye-AD, iibhotile ezincinci zomdongwe zenziwa. Ekuqaleni, bahlala belingisa umfanekiso wentloko yomntu. Iglasi ibisoloko iyinto ebizayo. Ngenkulungwane yeshumi elinesithandathu, iingcibi zaseVenice zafunda indlela yokwenza iglasi neglasi, ukuze zenziwe ngeemilo ezininzi, njengeglasi emhlophe yobisi, iglasi yesilivere yegolide nesilivere, njalo njalo. Izikhongozeli zeziqholo zaba mhle nangakumbi. Ngokuphuculwa kobulukhuni beglasi, iglasi inokunqunyulwa, ikroliwe, imibala, ifakwe ngaphakathi, ke isitya seglasi singaphezulu kweentlobo ezahlukeneyo zemveli.

Ukulangazelela ukuthanda izinto ezintsha, ukwahluka kunye nefashoni
Ngokwazi kwethu, iipesenti ezingama-40 zabaqulunqi baseFrance basebenza kwishishini lokupakisha, eliyinxalenye ephezulu kakhulu. Intsimi yokupakisha iziqholo ihlala inyuka kwaye inyuka. Lonke uphawu kufuneka luvelise iimveliso ezintsha okanye luguqule ukupakishwa okudala ukuze luqhelane nentsingiselo entsha qho emva kwexesha. Abaqambi beziqholo kufuneka bahlale bezibuza: yintoni entsha? Ngaba ingcinga yophuculo “olutsha” oluchuliweyo okanye uqhekeko olululo? Luhlengahlengiso ngokuthe ngcembe ukuphucula imveliso yangoku ukuhlangabezana neemfuno zentengiso, okanye ukuphuhlisa iimveliso ezintsha ukoyisa imarike yexesha elizayo. Utshintsho ekupakisheni kunokuba lutshintsho oluncinci kwiinkcukacha, okanye zinokuba luphuhliso lwemveliso entsha ngokupheleleyo, ezinenkangeleko yokuguqula imeko kunye nenkxaso yezobuchwephesha entsha.

AmaFrentshi ancamathisela ukubaluleka kweembono ezintsha. Ngomnqweno wabo wokuyila kunye nengcinga, banokuyila iimveliso ezizele ngokomoya. Bancamathisela ukubaluleka okulinganayo kwindalo nakwingcinga, balandela inoveli kunye nezitayile ezizodwa, kunye nokudala izimvo kunye neendlela ezintsha. Bangenisa ngokungekho mthethweni izinto ezintle, kwaye banakho ukwahlukana neNgqungquthela kunye nokuziqhelanisa, kunye nokwenza iisimboli zoyilo ezintsha. Amashumi amawaka eenguqu zeziqholo zesiFrentshi zezona ziguqukayo kwaye zinesibindi, kwaye imibala eqinileyo kunye eyahlukileyo yebhotile kunye noyilo olugqwesileyo lwendawo leyo lwanele ukwenza ukuba abantu bababaze.

3. Ulungile ekufuneni isondlo sembali kunye nenkcubeko yobugcisa

Umzekelo, izimvo ezininzi zokuyila iziqholo zaseFrance zivela kwimisebenzi enje ngeRenoir, Wei Al, Fang Tan - La Tour, Odilon Redon kunye namanye amagcisa. Kukho ubudlelwane obunzulu phakathi kobugcisa kunye noyilo lokupakisha. Ukubaluleka kobugcisa ekuyileni nasekuyileni ubugcisa kuxhomekeke "ekuhlakuleleni uvela kunye nenkuthazo". Ukusuka kwimbono yeemveliso ezithile, uyilo oluninzi oluphumeleleyo lokupakisha luye lwaphenjelelwa bubugcisa, emva koko, zona ngokwazo zinefuthe elithile kuphuhliso lobugcisa.

4. Yonke ingqwalaselo ejikeleze umbono wabathengi

Ukusuka kwimbono yokujonga okubonakalayo, eyokuqala yifom yangaphandle. Abaqulunqi banokukhetha uhlobo lwendabuko olulinganayo okanye lwe-asymmetric form, okanye bothuse abathengi ngefom yakhe yesibindi kunye nesimahla. Kukho imibala, ngokomfuziselo idlulisa umoya ozolileyo okanye onamandla kwaye ubonise ubunjani bemveliso. Ukongeza, ifuthe lokuprinta, ubungakanani kunye nohlobo loonobumba, ukugqabhuka okanye ikhonkrafti, kunye nenqaku lesihloko nalo lidlala indima ebalulekileyo. Okwesibini, ubungakanani bemveliso kunye nokuma kwayo kwishelufu nazo kufuneka zithathelwe ingqalelo. Ngokubanzi, iimveliso kumgca othe tye obonakalayo zinokubamba ingqalelo yabantu ngakumbi kwaye zibenethuba elikhulu lokuchongwa. Ukongeza, iimpawu zemathiriyeli, ezinje ngokubonisa, ukuxinana kunye nokuba umphezulu ugudile okanye urhabaxa, zikwabalulekile ukuba bayiliwe.

Ukusuka kwimbono yokuqonda, ivumba kunye nevumba zizinto ezibalulekileyo zokutsala abathengi ukuba bathenge iimveliso. Olu phawu lweemveliso zeziqholo lubaluleke ngokukodwa. Ke ngoko, ukupakisha kufuneka kubonakalise iimpawu zevumba elimnandi, hayi ukuzifihla, ukubonakalisa ezingqondweni zabantu kwaye kungahlanjwa livumba lendalo kunye nezinye iimveliso ezikufutshane. Ukupakisha kufuneka kube nakho ukuhambisa ivumba elikhethekileyo lemveliso, nokuba ngqo okanye hayi ngqo.

Ukusuka kwimbono yokujonga ngokuva, xa ibhotile yeziqholo ivulwa, isandi asinakuphepheka, kwaye kuyenzeka okufanayo xa kufafazwa isiqhumiso.